Google Tag Manager

What is GTM?
GTM (Google Tag Manager) is a tool that can deploy a wide range of pre-set or custom tags (scripts) to your website.

Common tags include Google Analytics events, tracking pixels, and functional scripts that can enhance your website.

There are some limitations to its use, however, and it should be noted that any script that needs particular positioning on a page will likely not work – this is because everything fired by GTM is located inside its container, which typically is placed in the header of the page.

7/30/2021

Setting up Google Analytics in GTM

Getting started with GTM often begins with setting up Google Analytics. This will allow you to collect user data from your website and is necessary for the function of event tags. To set up Google Analytics in GTM, you will need to build one variable, one tag, and one trigger.
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Event & Custom HTML Tags

As the name suggests, Google Tag Manager allows you to deploy tags (scripts) to your website. Here are some of the more commonly used tags.
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Getting started with Triggers

Triggers are the circumstances you wish the tag to fire under. You can have multiple triggers to a tag, and a trigger can be used on multiple different tags.
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Getting started with Variables

Variables are values that can change depending on what’s happening on your website. You can use these in both tags and triggers, and even inside other variables.